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Sell Your Home Without A Real Estate Agent
There are different reasons behind why home owners want to sell their own home. The reason is irrelevant. If you want to sell your home without an agent, you need to know it’s not difficult as long as you can keep your emotions out of it and stick with tried and true marketing strategies. It doesn’t matter what you are selling; homes, cars or fast food. There are three key principles to selling anything that certainly apply to selling your home.
There’s one thing you have to get right, or nothing else will matter. Take the time to thoroughly research your pricing. Overpriced homes get skipped over. Most sellers think that buyers will negotiate, and they will if your price is close to market value; but go too high, and negotiations won’t even start. Agents will negotiate all day long, but in an owner to owner transaction, it’s different. When a home is priced too high, the seller comes across as unrealistic, which is why most people take a pass on negotiating and move on to the next house on the list. Most of the time, they don’t even comment about the price.
The second key principle in selling is exposure. Buyers that are actively looking for a home should run into your advertising everywhere they look. On top of that, your advertising needs to be professional. A hardware store fsbo sign and a plain ad with a bland photo will get you passed by. Agents spend big bucks on professional signage, quality advertising and professional staging and photos. If you want to keep their commission, (it’s your equity already) you’ll have the best shot if your marketing looks professional.
Have a good understanding of the local real estate market timing, it’s the third aspect of selling that you need to know. What is the average market time for your price range? How many homes in your area and price range have sold in the last couple of months? You might as well be blindfolded without this crucial information. Without it, most by owner sellers don’t last more than a month before listing with an agent. If you don’t have an idea what to expect from your advertising, it’s easy to become discouraged.
You can get more in depth information on selling your home without an agent when you sign up and log in to By Owner University Member’s Area where there is more detailed information, including e-booklets, audio and video instruction. Get started with a full color 9 page e-booklet titled “Three Keys to Selling Your Own Home.” Succeed where other fsbo’s fail and find out how to really attract a buyer.
Shortcut to important info about the topic of luxury vacation home – study this site. The times have come when proper information is really at your fingertips, use this possibility.
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Posted by freetraff Date: Saturday, February 13, 2010
Categories: for sale by owner
Tags: Real Estate|FSBO
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